News release

Thailand’s hotel investment volume dips in 2019

Investor demand remains healthy but supply for sale is limited

February 04, 2020

The total hotel investment volume in Thailand declined to THB3.7 billion in 2019 from the record year of THB20.5 billion in 2018. Lower availability of investment grade hotel assets that were put up for sale contributed greatly to the significant drop in the hotel investment volume last year, according JLL Hotels and Hospitality Group.

“Thailand witnessed four major hotel investment transactions in 2019, including Four Points by Sheraton Bangkok, the old Customs House (leasehold, a historical building by Chao Phraya River to be converted to a hotel by U City PCL), Anantara Baan Rajprasong (leasehold, currently Dusit Suites Hotel Ratchadamri Bangkok) and Beach Garden Hotel Cha Am.

Concluded by JLL as the exclusive agent, Four Points by Sheraton Bangkok represented the largest transaction by value in 2019. The 268-key hotel was sold for THB2.25 billion to TA Global Berhad from Malaysia.

“Both international and domestic investors continued to show keen interest in acquiring hotels in Thailand, particularly Bangkok, Phuket, Samui and Chiangmai. However, a limited number of investment grade hotel assets were put up for sale last year after two record years in 2017 and 2018,” says Chakkrit Chakrabandhu Na Ayudhya, Executive Vice President for Investment Sales, JLL Hotels and Hospitality Group Asia.

Asides from the shortage of available hotel stock for sale, delays in some hotel investment transactions were another factor contributing to the decline in hotel investment volume in 2019.

“There were a few notable hotel deals where the sale and purchase agreements were signed last year but the ownership is slated to transfer in 2020,” says Mr. Chakkrit. “Some of these deals are significant in value and will give a considerable boost to the hotel investment volume in 2020,” he continues.

Despite strong interest, investors adopt a more cautious approach

According to STR Global, the average RevPAR (revenue per available room) for hotels in Thailand in the year to date November 2019 declined by 5.6%.

“The decline in hotel performance last year in several resort destinations made some investors more cautious in their assessment. However, long-term strategic investors who understand the cyclical nature of the tourism industry remained focused with Thailand being known as one of the most resilient markets in Asia” Mr. Chakkrit explains.

Mike Bachelor, CEO for JLL Hotels and Hospitality Group Asia, says “Whilst foreign investors were still active in their search for investments in Thailand, several groups were monitoring their entry points closely due to the Thai Baht appreciation. Nonetheless, Thailand offers relatively higher yields than the rest of key markets in Asia and from a price per key standpoint is still significantly cheaper.”

JLL expects hotel investment activity in Thailand to rebound in 2020 and increase to around THB10-12 billion.

Asia at a glance

Driven by multiple large transactions across key markets, hotel investment volume in Asia rose from USD7.2 billion in 2018 to USD12.0 billion in 2019. Japan remained the region’s most liquid hotel investment market, witnessing USD4.9 billion, a 109% increase from 2018. Singapore saw the largest growth in hotel investment volume, recording a tenfold increase from USD129.0 million in 2018 to USD1.4 billion in 2019. Thailand contributed 9% and 1% to Asia’s total investment volumes in 2018 and 2019, respectively.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of more than 93,000 as of September 30, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit